Hannah Williams

I’m an online business & marketing strategist, project accelerator and collaborator.

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Welcome to my teeny, tiny slice of the internet.

A little bit about my background:

  • I've been in the entrepreneurial, service-based business world for the past 12 years. What began as my own health coaching practice morphed into an expertise in marketing, online business technology and systems.

  • From 2009 - 2013, I ran a fully-booked freelance business, working with clients on everything from website launches, to content marketing, to building their audience, to customer service, to online course creation, to rebranding, to affiliate programs, and more.

  • In late 2013, I accepted a full-time role at a multi-million dollar women’s educational organization. As part of the leadership team, I helped steer the vision of the company and oversaw all aspects of marketing strategy and execution. During my 5 years there, our revenue tripled and our subscribers increased by 500%. Meanwhile, I led the charge on overhauling the backend of the business, implementing streamlined and automated technology and processes throughout. I grew and trained my team, helped produce live events with up to 2500 attendees and led a book launch that made it to the New York Times Bestseller List. And I initiated organizational processes and training to address and work towards trans-inclusion and anti-racist policies, culture and conversations. It was exhausting, and I learned a lot!

  • Last year, my wife and I decided to leave our full-time positions in NYC and jump into a completely new chapter, which is still revealing itself. I’m enjoying the adventure of freelancing again.

What I’m looking for.

I’ll be honest. I’ve given up on trying to figure out what I really want to be when I grow up. But I am definitely on the prowl for my next big endeavor, professionally.

Most of my experience has been contributing in the realm of coaching, personal development, wellness and spirituality — and while I have learned so much and value this work immensely — I’m eager to stretch in new directions.

I’m particularly interested in supporting folks with a direct focus on social justice, working to make this world more just, equitable, kind and beautiful.

I collaborate well with people who value integrity, communication and honesty. Who are ready to get it done. Who have a high bar for themselves and others. Who care about outcomes, not micromanagement. Who hustle with humanity.


Our work together

We can collaborate in several ways, depending on where you are and where you want to go.

Strategy Consulting

Dedicated time and energy to assess your priorities and strategy = game-changer. Together, we can map out a leveraged plan for the next 6-12 months.

Ongoing Support

As a consistent member of your team, I can support your marketing efforts, collaborate to achieve your goals, and partner with you in service of your vision.

Website or Launch

Looking to build or refresh your website? Ramping up to launch a new product or program? Ready to push out that back burner project? Let’s chat.

My skills & experience.

Here are a few examples of what we can tackle in our work together:

  • Overall business strategy + planning. I love zooming out on the big picture of the next 6-12 months, identifying the highest priorities and the most efficient path to achieve your goals. Equally important is deciding what not to tackle and attending to your humanity amidst the hustle.

  • Content marketing + Lead Generation; how to build an audience, engage subscribers and add value, which leads to sales and sustainable growth.

  • Program launch strategy + execution. I can help create a launch roadmap start-to-finish, demystifying how all the pieces fit together and ensuring everything rolls out smoothly.

  • Online Business software, including but not limited to Ontraport, Infusionsoft, Salesforce, Mailchimp, AccessAlly, and many others. Plus, the general knowhow to figure out the ones I am not yet familiar with.

  • Website creation & maintenance. While I’m not a developer or graphic designer, I built this site and others like it on my own using Squarespace. I’m also very experienced in Wordpress, and have project-managed many complex site launches, built out backend functionality, advised content structure, etc.

  • Streamlined systems + processes. My idea of a great day is getting to bulldoze an overflowing and disorganized inbox. Or eliminating hours of manual work to automate a daily business task. I can’t help it.


Reviews and client stories.


Hannah is whip-smart and kind, compassionate and creative. She is a genius for systems-thinking with a heart for the people who make up those systems.

She is keenly sensitive to what each person in the room needs and is brilliantly gifted at finding the solution no one has thought of yet that answers them all. Working with her is the best way to write a clear path to any goal you may have. And you will love her. Everyone does. — Carrie Klassen


Hannah is thoughtful, strategic, incredibly adept at seeing through the clutter to exactly what needs to happen.

Through it all, she holds the safest space so that you can unpack the issues that lie underneath. After two full days with Hannah, I'm feeling massive relief and focus around my projects, with a leveraged plan for growth (and sanity!) in the next 6-12 months. I consider that investment some of the best money spent this entire year on our marketing and business strategy. Thank you Hannah for all you bring! — Margaret Floyd


Hannah has a gift for maintaining the 30K foot perspective while attending to every detail at the same time - amazing!

I have to admit I had some concerns about bringing her in. We had so much on our plates and I envisioned more work would be the result. Instead, Hannah helped us create a realistic process to achieve our goals. — Anne Fischer Silva


I have never worked with someone who possesses a wider range of talents and core competencies.

Hannah has a deep knowledge of marketing technology platforms. She is a phenomenal writer. She helped my company scale at 20% per year, and created systems and practices that still support us, to this day. One very special aspect of working with her was that she shared her passion for equity and justice, and helped us all to grow. Any individual or company would be lucky to have her on their team. — Regena Thomashauer


There’s a calm in me that spreads out into all of my life because Hannah’s helping me hold and clarify my vision.

We can go really deep and also be playful. She’s very professional, and I always know she’s on it. I really trust her opinion and her integrity. She keeps us on track.

Bari Tessler Linden


Get in touch.

Interested in working together? Yay! Tell me all about your project, idea or organization. Can’t wait to connect.

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